Case Studies

In an integrated partnership with WHO, Lacuna created the ideal Talent Partnership campaign to bring together a heady mix of brand beliefs, storytelling and target audience alignment.

Holden has always promoted the empowerment of women and supported gender equality, so being able to tell the stories of these amazing women via multimedia platforms provided the desired engagement at scale.

We selected several influential Australian women who embodied the characteristics of the Holden Equinox driver to form the key pillars of the campaign: Women Who Inspire, Lead, Fight and Care.

The WOMEN WHO campaign was profiled across all WHO touch points, including print, online, social and Channel Seven’s The Morning Show.