Transforming
ABOUT US
Lacuna Agency - a Melbourne-based strategic brand and partnerships agency, that transforms vision into reality.
With a holistic outlook on brand and an insight first approach, Lacuna challenges the ordinary combining strategic consumer thinking, brand ideation and partnerships to curate the ultimate brand pathway.
We are passionate about the clients we partner with and will work with you to harness the essence of your brand and create new possibilities through original thinking.
What We Do
We get asked to solve all types of brand and consumer challenges. But ultimately what we do is transform our client’s vision into reality. We do this through a powerful combination of smart strategy combined with unique thinking, ideas and solutions. Best of all we get a kick out of what we do.
- Insight
- Brand
- Partnerships
- Communications
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Through deep understanding of category, culture and consumer, we provide insight and actionable direction for brands and businesses to have greater meaning with their consumers.
We take the time to dig deeper, and join the dots, understanding the nuances of consumers and the motivations behind a behaviour. We then use this to break it down into how it impacts a category or a brand, defining the problem and the real challenge at hand. We don’t stop there because the most important part of an insight is to make it meaningful, and we do that through ensuring every insight is linked to an idea and an outcome.
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We partner with you to define and reshape your brand.
We uncover what makes your brand unique, and help you define it to reflect your business and your consumer’s needs. We understand the importance of how and where a brand speaks to consumers, and ensure your strategic approach is a simple and executable guide to your brand, governing its integrity and future proofing it for your business objectives.
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We are storytellers. We are here to tell your brand story. Starting with an insight, we develop your story strategically to create a partnership platform that disrupts and engages your audience.
No brand challenge is ever the same, which is why we build your partnership idea from the ground up. We immerse ourselves in your business, to understand your objectives and to get a 360 view of your consumers. From there we can create a bespoke journey for your brand and a tailored experience for your target audience.
Whether it is content creation, experiential marketing or event partnerships, talent integration or multiplatform partnerships, we think big and deliver bold. Our partnerships are always designed to inspire action from your customers.
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As media consumption fragments and attention spans get shorter, it is important that brands move away from paying their way, to earning it.
We work across all types of communications, developing integrated campaigns that make every touchpoint an amplified opportunity for your consumers to know and experience your brand.
Case Studies
We are proud to have worked on the below projects.
A word from
Our Partners
The Founder
Natalie is the co-founder of Lacuna Agency and offers clients an expertise in creating compelling content and best-in-class executions; skills she has honed in an exemplary media career of 20 years.
Her passion and commitment for creative and innovative thinking has benefited a diverse range of brands resulting in glowing testimonials.
Nat’s promise is to ensure Lacuna is constantly pushing the boundaries of what is possible and to focus on forging new and exciting ground for every client, every time.