Case Studies

September 1, 2019 - November 30, 2019



YGAP’s Polished Man is a not for profit campaign that encourages men and women to take a stand and actively commit to ending violence against children by painting one nail for the month of October.

Continuing the partnership from 2018, Lacuna Agency together with Nunn Media were engaged to continue the campaign direction and record-breaking momentum from the previous year – educating people on the cause to drive action (fundraising or donating). Not one to rest on success, Lacuna set to find bigger and better ways to leverage their media partnerships to maximise the Polished Man campaign for the month of October.



Lacuna planned, visualised and managed a comprehensive partnership ecosystem, consisting of media coverage across television, radio, digital, print and outdoor. The campaign focused on both awareness of the cause, as well as encouraging people to sign up as individuals or teams online, to paint a nail and raise funds.

The campaign USP, the painted nail, was actively brought to life through integrated segments with Polished Man Ambassadors on The Loop, Sports Sunday, Postcards, House of Wellness, The Morning Show and an exclusive segment on The Project with Solli Raphael.

Extensive media support across outdoor, digital – including social, and press extended the campaigns reach and impact.



In its second-year partnership with Lacuna, the Polished Man campaign was a massive success, raising $1,132,348 to the cause.

The pro-bono campaign, lead and managed by partnerships specialists Lacuna and media agency, Nunn Media, broke records YOY, delivering a staggering $9.5m in media value (+23% increase from 2018).

Lacuna are proud to continue their partnership with YGAP in 2020 and to have been a part of such an important campaign, supporting YGAP to make significant strides in ending violence against children and reducing childhood related trauma.