Leading up to the commencement of the 2018 Polished Man Campaign, YGAP enlisted Lacuna Agency together with Nunn Media to frontier the media buying and integration for the initiative that aims to end violence against children. Kylie Wallace, Head of Campaigns at YGAP objective of the media campaign was to deliver not only reach but also relevance “they will remember the feeling we give them, and that they can be part of the solution to ending violence against children”.
The campaign used powerful media coverage across television, digital, print and outdoor to generate higher interest and encourage people to create teams online. This included utilising Polished Man Brand Ambassadors on shows such as The Project, Studio 10, The Loop and The Morning Show. Ambassadors also engaged in numerous radio interviews across stations and shows.
This year, Polished Man collectively fundraised $1,701,764 which was a record year for the initiative with the campaign garnering support from 15,463 men and women who polished up, 32,821 people who donated and 720 teams worldwide.
The increased awareness and donation were a direct result of the 2018 pro-bono campaign from partnerships specialists Lacuna and media agency, Nunn Media, which delivered over $7.5m in media value.
Lacuna are proud to have been a part of such an important campaign and hope that we have helped YGAP make significant strides in ending violence against children and reducing childhood related trauma.