Case Studies


SÉCHOIR x ORIGINAL AND MINERAL
Overview

To celebrate the recent partnership of the ‘Original and Mineral’ products at Séchoir, the Armadale-based salon enlisted Lacuna to envision a stylish event with a nod to the organic heart and value of the O & M brand.

The exclusive event was comprehensive in its mindful delivery, with thematic floral arrangements, cocktails inspired by the all-natural ingredients and earthy wine barrels. Guests, including three Melbourne-based influencers with a love for organic and natural products, were encouraged to participate in the hashtag #OMSECHOIRLAUNCH.

From social media management to seamless event design, the objective was facilitating a flawless operation of extraordinary event creation from its conception to completion, while embracing the natural and cruelty-free principles of the brand.