Case Studies


HOLDEN x GOURMET CINEMA
March 1, 2018 - March 11, 2018
Overview

After the success of Gourmet Cinema, it seems themed food and movies are the hot new combos in town. Over eight nights in March, we treated thousands of movie-loving Melbournians to cult flicks on the big screen and the best street food on offer from some of the city’s hottest restaurants.

Set on the lush front lawn of Caulfield Racecourse, the 2018 Gourmet Cinema aligned perfectly with Holden’s key pillars of food and lifestyle. With the likes of Uncle, Benny Burger, Mamasita, Jimmy Grants and Hellenic Republic providing unctuous street food to pair with hand-selected movies, it was no surprise that this was the event’s biggest year yet.

Attendance was up year on year, social and media coverage was extensive, and the feedback from sponsors and patrons was exceptional.

Gourmet Cinema once again delighted Melbournians and cemented itself as the best outdoor epicurean cinema experience in Victoria.

 

Click on the below link to view the video

Gourmet Cinema Ultimate Pairing